Association Amici di Italcable 15000 kHz 1110 UTC 24 March 2013

[curious george]

Since 1100 UTC or so, I'm hearing something on 15000 kHz which is puzzling me.  Just before the top of the minute, I hear 5 short pips, then one long one, followed by a voice announcement that I can't copy.  Right after that I hear "muzak", or some instrumental music.  This music seems to stop just before the pips, and has continued with this pattern for the past 20 minutes or so.

I hear this on the Syracuse remote radio also, so I don't think it's a local image or mixing product.
 
Anyone else hear this, or know what this is?  (It's been a very long time that I DXed a time signal station).

Thanks!

[curious george]

I later found out that this is Association Amici di Italcable with 900 watts.  There are some YouTube clips which are exactly what I heard.

[refmo]

nice catch!