In the late 70s-early 80s, North American activity was scattered between 41 meters (i.e., 7300-7500 KHz) and 48 meters (i.e., 6200-6300 KHz), with occasional use of other non-typical frequencies in the tropical bands, where they were bound to be heard by a tropical-band DXer at least*, even as low as 3200 KHz, if I recall correctly. I don't recall any SSB activity in that time but I might be wrong.
As explained by others, the increased use 41 meters by powerful international broadcasters made it a tough place to operate so the shift began. I'm not completely sure why the shift away from 48 meters in North America occurred though I assume the availability of ham transmitters had something to do with it, along with the increased use of SSB, of course.
In 2024-25, with the increased utility presence, MARS/CFARS nets and the ever present peskies on 6900-7000, I can understand the increased use (though only by a small number of stations) of 6800-6900 lately. However, even in that range there is a good chance of QRM.
There are some open slots currently on 41 meters in the North American evenings (enough slots for more than just YHWH) and of course 48 meters is wide open in North America during our evenings. With the wide availability of general-coverage transmitters/transceivers (either as-built or modified after sale), the choice of frequency is less governed by the transmitter being restricted to the ham bands.
*though many of the prominent tropical-band DXers at the time were quite hostile to pirates.