There used to be a station in McAllen, Tx. on 1700 that Id'ed as the "Voice of The Lower Rio Grande Valley". One of the last AOR's on MW. Wouldn't you know ESPN bought them out a few years back? Now they fight it out for "Dumb Jock DX" in my region with that Iowa station.
I'm thinking one of the whopper hurricanes that hit the central Gulf states in the past 8-9 years screwed w/ WEUP's ground? They're not nearly the blaster they were in the mid-aughts.