July 28, 2008
By THE ASSOCIATED PRESS
Filed at 6:01 a.m. ET
TOKYO (AP) -- It's the hottest season of the year in Japan, and that means it's eel season. So, bottom's up!
A canned drink called ''Unagi Nobori,'' or ''Surging Eel,'' made by Japan Tobacco Inc., hit the nation's stores this month just ahead of Japan's annual eel-eating season, company spokesman Kazunori Hayashi said Monday.
''It's mainly for men who are exhausted by the summer's heat,'' Hayashi said of the beverage, believed to be the first mass-produced eel drink in Japan.
Many Japanese believe eating eel boosts stamina in hot weather.
The fizzy, yellow-colored drink contains extracts from the head and bones of eel and five vitamins -- A, B1, B2, D and E -- contained in the fish.
The Japanese particularly like to eat eel on traditional eel days, which fall on July 24 and Aug. 5 this year.
Demand for eel is so high that Japan has been hit by scores of eel fraud cases, including a recent high-profile incident in which a government ministry publicly scolded two companies for mislabeling eel imported from China as being domestically grown.
The eel involved in recent scandals was prepared in a popular ''kaba-yaki'' style, in which it is broiled and covered with a sweet sauce. The $1.30 drink costs about one-tenth as much as broiled eel, but has a similar flavor.
Eel extract is also used in cookies and pies made in Japan's biggest eel producing town, Hamamatsu.
Topic: Eel drink for Japan's hot summer (Read 23385 times)
