As a recent customer, I can also attest that Larry's service is second to none. Get this - if you ask a question, he answers it. What I mean is that the actually answers the question that you ask. Most people just kind of rattle off information, but it's clear that Larry actually comprehends the specifics of what you want to know, and gives a clear, concise response that addresses it. It's a rare gift. And yes, he is prompt and never seems bothered by the contact.
Further, he will take the time to research your QTH and see if you need filters built in. I did - four notch filters for the stronger MW stations in my area, plus at 45 MHz LPF to help deal with the stronger FM broadcasts (there are two 91 kW broadcast towers about 10 miles away). It cost more, but it definitely helps.
Oh, and the loop works very nicely. It's not a magic bullet if you're in a high RFI environment like mine, but it has reduced that noise floor and of course I can turn it to null some of the more directional sources. I could do that with my homebrewed loops as well, but it's nice to have a general coverage antenna like this.