Amazing what can be done when money is no option.
I might tweak that slightly to "amazing what can be done when there is a lot of money to be made and the economics and the physics make it feasible."
If they had to use LW for some reason, it probably wouldn't be so prevalent. On the other hand, if there is some sort of major solar event knocking out trans-Atlantic propagation for a few days, I bet you some stuffshirt Wall Street type will start funding ionospheric "cloud seeding" (as it were) and then maybe they
would try LW too.
Takeaways:
1) SW is cheap and effective.
2) These guys will stop at (almost) nothing for an advantage. (Cue memories of 2006-2008 when the entire world economy almost came crashing down.)