All digital on AM will be it's death blow. As a retired AM DJ and engineer, I got out of broadcasting just before the HD craze began. AM band's woes are mostly "lack of compelling content" and second, fidelity. However, I think most people on here would rather have lower fidelity if there was something WORTH hearing to begin with.
All digital would require people to replace AM radios with digital models. Trust me, people do not have the money to do this anymore. If AM ceases to work, they simply will find other sources for that content before they spend money on a "hey, this sounds like a good idea" thing.
Until the iHates and Cume-U-Less Medias of the country break apart and stations go back to local ownership (I have hope, that's about it) the "garbage in, heavily distorted garbage out" scenario will continue until the towers fail from lack of maintenance.
For those stations who continue to support HD on AM, someone here nailed it... they ignore reality. They are probably flat-earthers as well!
I also worked in the industry before and after HD was introduced. The problem with AM is that FM replaced it as a primary medium for younger (in the 70's-80's-90's) listeners, because it was clearer, and had stereo. Then in the 00's and 10's you had the RFI problem plaguing AM, which didn't help.
Your average listener is not going to tune to a noise-wracked band even if it has "compelling" programming.
As for big radio companies, they are keeping AM on the air in many places, by putting talk on them, brokering programming, etc. If the big conglomerates hadn't proliferated after dereg, a lot of AM's would be off the air already. WABC, KABC are prime examples. Their audiences aged out, and they are only on the air because they are owned by conglomerates that presently are running whatever on them until they decide to sell them.
But who is going to buy a 50KW station with no listeners and tons of overhead? There are stations for sale on the market right now with no takers. Outside of very small markets, the era of the mom and pop radio station owner are gone.
All digital will work if only because of car radios. HD AM is in about one third of the new cars with radios. HD AM may fill certain niches that aren't available on FM because of an overloaded FM band -- religious and ethnic programming probably.
People can afford HD radios more than in the 00's when HD was introduced. Sangean sells them for less than $100. If a consumer can afford over $100 for a smartphone or video game console, they can certainly afford an HD radio.
One problem with new radios is that OTA radio itself is heading more and more online. The days of OTA radio, FM as well as AM, HD or not, are numbered. Maybe we have 30 years left.