IIRC there is "unlocked" software for the old Flex 1000, but it does not surprise me about Flex regarding newer models. Took a quick skim. Apparently Flex went to “TURF” files for setting various frequency ranges. Hmm.
There are various SDR-based QRP rigs on the market, but yeah, the Hermes Lite 2 is definitely a popular enthusiast-class network radio. Main PCB, filter board, I/O board, and enclosure for ~$400.
To get above QRP with an affordable off-the-shelf amp, there is the small PA-50+ on AliExpress and similar. Curious if the newer "plus" version resolves the ~1.5:1 SWR limit on the older model, as AFAIK the older model usually required a resistor mod to tweak the reading for wider acceptable range. Anyway I suppose the bigger issue would be SSB versus AM, as I suspect AM without serious clipping and other distortion artifacts would be to be more like 5-10w carrier.
BTW, there is still the $220 50w (PEP!) AM HF transmitter on Etsy. That said I have no real idea on max audio width, low pass RF filtering etc. I would not really surprise me if we have logged a few such transmitters here at HFU over the years.