Hi there Antennae!
First of all: sorry for the late reply. Especially after my previous comment. That's a bit embarrassing.

And, thank you for your elaborated answer. I should have said that I'm not completely new to Antenna theory. The issue is that I lack of practical experiences for Antennas in frequencies that low in the current situation. I've been active on UHF/VHF before. Also, I've read that the real thing behaves sometimes completely different from the theory. That's whay I asked. I.e. I read a lot in "Rothammels Antennenbuch". With may be the European equivalent to the ARRL Antenna Book.
Antenna-Type: I'll try a different Antennas during the next days. The German word is "Fuchskreis". No idea what the proper english Term is. See attachment. It's a single pole, voltage feed (high impedance) Antenna that's feed from a parallel resonant circuit. The key feature is the tunable circuit which allows good matching. Also, according to the Antenna book, the impedance stays around 2500R in a wide range of applications and situations. That may help.
But to get behind the issue - whether I have a Impedance matching or location problem - I'll separate Transmitter and Antenna in Future which will allow mw to loop a SWR/Wattmeter into the line for reading.
I asked about the Antenna height because there's a chart for the regular Dipole which shows that the impedance near ground (in regard to a certrain fraction of the wave length) drops around 50R. But yeah... quite possible that the metal construction interfers with the field pretty bad.
(Btw: about the setup at home: NRD-525 / FT897D / PSR-225 / 40m Dipole with Balun and tuner / End-point feed dipole with tuner. So I guess it must be an issue on the TX side)
Sadly, I haven't much options for other locations. The old industry yard is the best suitable so far. But maybe I can have the Antenna run into a different direction - away from the roof construction without it being too visible. I'll just try that in case the Fuchskreis doesn't help. Thank you.

About impedance matching: I use a 5-Pole PI-Filter for impedance matching (PA-Transistor and output) and harmonics supression. It matches the output impedance to 50R. I asked about the BalUn becuse I read that Dipole Antennas like to be feed with a symmetric signal. And the output of my Transmitter isn't. But yeah. All theory ends when the Antenna joins the game. Anyway, as soon as I'm able to loop a meter in I'll know more about how it behaves in reality.
Thank you for the time and advise. I hope it'll improve the project. And I keep you tuned.

Kind regards,
~Zazzle