The bit rate is identical for both hybrid and digital only modes, as such audio quality will be the same (I believe...could be wrong). There was a big Hoopla at NAB this year in the Nautel Users Group as for the first time transmitted album art over one of the HD only AM's.....big deal. People are going to keep beating the drum for HD as long as someone is padding pockets to do so. On the AM side, even amongst supporters, interest is waning. It just doesn't work well, and the installed receiver base even after 15 years just isn't there. FM HD is doing well largely due to the translator boom, and the HD power increase now allowed by the FCC.
+-RH
Good point. Most of the HD FM listeners, especially what I would consider your usual consumer or casual FM listeners, are listening to analog FM translators of FM HD radio subchannels. In urban areas, the translators take on a life of their own and appear to most listeners as their own radio station. The FM band where I live is a lot more crowded with all the HD translators. I have a feeling most folks wouldn't listen to the -HD2 sub-channels if they weren't repeated on analog FM however.
Shame about the electric cars removing AM receivers. Doesn't the all-channel receiver act come into play here? Maybe not. FM only car radios? Several friends of mine (who are big sports fans) listen to AM stations almost exclusively for sports coverage. One of them regularly makes a 100+ mile drive and likes to listen to The Nationals baseball on AM radio. Once I explained how skywave works, he actually tries to take drives at night so he can listen to Nationals games on WRVA on 1140 kHz or WFED on 1500 kHz all the way back and forth on these long drives. Of course, daytime coverage of those two powerhouse stations is also excellent, but at night he can simply pick which one and not have to touch the dial for the whole trip, basically all the way across Virginia.
Significant portions of these drives are through rural areas with limited cellular coverage and limited local radio stations in both the AM and FM bands, especially when it comes to sports stations.
There are still folks who listen to clear-channel AM stations in their secondary/skywave service area. What's going to happen if the mediumwave broadcast band goes 100% digital?
At least some of these listeners will probably stream the audio on their smartphones using 5G.